Wednesday, January 7, 2015
LASCO Distributors further strengthens partnership with Unilever
White Marl, St. Catherine; Unilever, one of the world’s largest consumer goods company, has inked another distribution deal with LASCO Distributors Limited, this time for its line of Personal Care products. Effective December 29, 2014, LASCO began distribution of the brands; Just for Me, Motions, Tresemme, VO5 and St. Ives.
The announcement came following the declaration of a strategic partnership between the local distribution company and Unilever Caribbean in November which saw LASCO assuming responsibility for the distribution of the multinational’s food brands.
Peter Chin, Managing Director of LASCO Distributors Limited, noted that “We are pleased with the appointment to distribute these Unilever Personal Care brands as it forms part of our strategic growth plans to increase product distribution and penetration in Jamaica.
Roxane de Freitas, Managing Director of Unilever North Caribbean, noted that “We look forward to building a strong and sustainable partnership with LASCO Distributors Limited. The addition of the Unilever personal care brands to the portfolio will better enable Unilever to achieve its growth objectives through its local partner.”
Unilever produces some of the world’s leading consumer brands including teas, ice cream, margarine, lotions and shampoos. The Unilever brands add to LASCO Distributors portfolio of over 3,000 notable local and international consumer and pharmaceutical brands and products.
Unilever is already benefitting from LASCO Distributors Limited’s effective and comprehensive merchandizing, 24 hour delivery service and the company’s expansive warehouse facilities at White Marl St. Catherine. With the latest addition coming just a month after the initial distribution agreement, LASCO is poised to further strengthen its position in the local market.
LASCO Distributors Limited commenced distribution for Unilever in November with the food brands – Lipton and Red Rose teas, Knorr Side Dishes, Hellmann’s Mayonnaise, Blue Band, Flora, I Can’t Believe it’s Not Butter and Country Crock margarines and it’s ice-cream brands Ben and Jerry’s, Popsicle and Breyers.